Opened its doors on August 1, 2014, the concept shop is the brand’s first ever bareMinerals Shade Shop that embraced elements and moments that are true to the heart and soul of the brand by creating a space inspired by our home on the Northern California coastline through fresh and natural materials that are both unexpected and inviting.
Located in the heart of SoHo, bareMinerals award-winning complexion assortment is merchandised by shade family–light, medium, tan, dark and deep–in a streamlined, easy-to-navigate environment.
The new concept shop of bareMinerals heroes the brand’s award-winning complexion products and exudes their California heritage. The store design allows women to find everything they need for a flawless-looking complexion in one location, specifically curated for her skin tone, and will also feature a rotating color bar to complete her look. Designed as a playground to test new concepts, the brand will refresh the shop seasonally, with the first transformation taking place in November 2014, just in time for the holiday season.
The open and airy, gallery-like bi-level space utilizes raw, natural elements such as wood, polished concrete and repurposed brass fixtures to create a warm and refined atmosphere. One wall is dedicated to portraits featuring women (both models and the brand’s employees) with responses to the question “What makes you feel beautiful?” inviting the community to #bareyourself and share their answers as well.
With women being at the heart of the brand, the loft-level floor of the bareMinerals Shade Shop is designed to surprise and delight guests and will be used exclusively for special events and community activities such as artistry workshops, girlfriend parties and inspired conversations with Leslie Blodgett, Creator of bareMinerals, throughout the shop’s two year duration.
bareMinerals Shade Shop Soho
118 Prince Street
New York, NY 10012
b/t Green St & Wooster St